If you want to become an efficient communicator, you will need to answer this question

Your customer is the hero. You are the guide.
​
If you're at all interested in marketing & storytelling, you're familiar with this thought (made popular by Donald Miller). It's one of the cornerstones of modern marketing.

We think we understand the point. But the thought implies a question that few realize.

Because it's not just about "Does my website address customer problems?" "Do we understand our customers?" or "Is our company customer-centric?"

No, there's more. Deep down, it boils down to the question: "Am I the kind of person who is willing to give up personal glory to let others flourish?"

It's a tough question. But if you want to truly position your company as the guide, help your customers and become customer-centric, you will need to look in the mirror and form an answer.

Do you want to gain fame & glory?

Or would you prefer to be that one person in a dark corner of the audience, looking onto the stage while someone else is in the spotlight, being praised and rewarded lavishly - all the while knowing that they are up there thanks to you?

Would you like to be the hero? Or are you willing to give up the glory and step into the shoes of the guide?

It's a tough question, and you need to answer it yourself.

​Good luck on the journey.