Your customer is the hero. You are the guide.
If you're at all interested in marketing & storytelling, you're familiar with this thought (made popular by Donald Miller). It's one of the cornerstones of modern marketing.
We think we understand the point. But the thought implies a question that few realize.
Miika Karppinen. Adventurer, public speaking coach, storyteller. Dedicated to making you a charismatic communicator.